top of page

Being a Savvy Jewelry and Crystal Consumer: Navigating the Sparkling World of Stones

Humans have long been enchanted by beautiful stones. For at least 35,000 years, we have adorned ourselves with jewelry crafted from these pretty rocks. Collectors have always existed, but our relationship with stones has evolved significantly in the past few decades. To navigate this sparkling world effectively, it’s essential to become a savvy jewelry and crystal consumer.

A Brief History: From Rock Hounds to Modern Collectors

Until about three decades ago, stones and crystals were usually collected by rock hounds—dedicated enthusiasts who collected, traded, and meticulously cut and polished their own stones, often running their own rock shops. Their passion and expertise ensured a level of authenticity and craftsmanship in their collections.

However, about twenty-five years ago, the landscape began to shift. Importers started flooding the market with an endless variety of beads and pendants for jewelry makers and, more recently, crystals sourced from around the globe. This influx of imported stones marked the beginning of what we now recognize as the modern crystal industry. 

The Marketing Machine Behind Crystals

One of the most significant changes in the industry has been the marketing of stones for their healing qualities. In the early 2000s, many books started appearing that listed the qualities of stones. This trend has turned crystal collecting into a booming business, leading to the rise of the 'crystal shop'. New stones are continuously introduced to the market, each with a carefully crafted narrative about its unique benefits. From enhancing energy and focus to providing protection and emotional balance, there seems to be a stone for every conceivable need.

The Reality: Fake, Altered, and Toxic Stones

While the stories behind these stones can be captivating, the reality is often less enchanting. The crystal market is rife with issues such as:

  1. Fake Stones: Synthetic or imitation stones are frequently sold as genuine. These fakes can be difficult to distinguish without proper knowledge or testing.

  2. Altered Stones: Many stones undergo treatments to enhance their color and appearance or to imitate more valuable stones. While not inherently bad, these alterations can be misleading if not properly disclosed.

  3. Toxic Stones: Some naturally occurring stones contain toxic elements that can be harmful if not handled correctly. From lead to asbestos, these naturally occurring and beautiful “stones” don’t require warning labels. Awareness and caution are crucial when dealing with such materials.

Tips for the Savvy Consumer

Crystals and their piezoelectric energy are used in a multitude of ways by science and technology to rectify frequency, focus energy, and store information. When used properly, they also have the potential to support our well-being. To ensure you are making informed purchases and avoiding the pitfalls of the crystal market, consider the following tips:

  1. Educate Yourself: Learn about different types of stones, their natural properties, and common uses.

  2. Ask Questions: When purchasing stones, ask the seller about the stone’s origin, any treatments it has undergone, and whether it is natural or synthetic.

  3. Buy from Reputable Sources: Seek out well-known and respected sellers. Look for businesses with good reviews and a history of providing authentic products.

  4. Trust Your Instincts: In the crystal and jewelry market, if a deal seems too good to be true, it probably is. Trust your gut feelings and be cautious with purchases that seem too inexpensive.


This month, I am offering my Basic and Advanced Crystal Classes. They are fun and educational, including hands-on experiments, examples of hundreds of stones, and the opportunity to identify and use the stones you already have.

Being a savvy jewelry and crystal consumer requires a blend of curiosity, knowledge, and caution. By understanding the history and current trends in the industry, asking the right questions, and purchasing from reputable sources, you can build a collection that is both beautiful and authentic.

13 views0 comments


bottom of page